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An eye-opening personalized look at how online data is being tracked and sold. The post Reclaim Control of Your Online Identity With Do Not Track appeared first on NFB/blog.

The online interactive documentary series Do Not Track will show you just how much the web knows about you―and the results may astonish you.

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Conceived and directed by acclaimed Canadian documentary filmmaker and web producer Brett Gaylor, the 7-part series Do Not Track is an eye-opening look at how online behaviour is being tracked, analyzed and sold―an issue affecting each of us, and billions of web users around the world.

Created with the goal of helping users learn how to take back control of their digital identity, Do Not Track goes beyond a traditional documentary film experience: viewers who agree to share their personal data are offered an astounding real-time look at how their online ID is being tracked.

What can be guessed about you from your online behavior? Two computer privacy experts — economist Alessandro Acquisti and computer scientist Jennifer Golbeck — on how little we know about how much others know.

The best indicator of high intelligence on Facebook is apparently liking a page for curly fries. At least, that’s according to computer scientist Jennifer Golbeck (TED Talk: The curly fry conundrum), whose job is to figure out what we reveal about ourselves through what we say — and don’t say — online. Of course, the lines between online and “real” are increasingly blurred, but as Golbeck and privacy economist Alessandro Acquisti (TED Talk: Why privacy matters) both agree, that’s no reason to stop paying attention. TED got the two together to discuss what the web knows about you, and what we can do about the things we’d rather it forgot. An edited version of the conversation follows.

 

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